Alexandra Bokova was asked to create a new ident for MTV that would go live on the iconic channel over International Women’s Day.

Aleks’ animation takes us from the patriarchal past to the “fabulous feminist future” – as the artist says. “I wanted to reference the vast topic of IWD and my personal vision, while playing with the crazy and experimental style of past MTV idents.

Aleks's three female forms ride a pink cheetah through a lush, magical jungle in her beautifully globby 3D style, landing in giantesses' hands that lift them skywards representing women raising women.